Establishing a clear brand identity for your practice is a crucial step in marketing your practice. Your brand is the embodiment of all your practice is and does. It also forms the foundation for all of your marketing efforts. So, putting time into clarifying your brand is a worthwhile effort. This course guides you in establishing your brand and covers some of the key components of branding. Also included are ways to communicate and reinforce your brand.

Benefits to your organization:
- Determining characteristics that help you stand out from your competitors
- Identifying the practice’s unique value proposition
- Helping staff aim for an established standard

Who should enroll in this course:
- DSO administrator or HR manager
- Practice managers
- Front desk staff or career changers who would like to become dental practice managers

Benefits to course participants:
- Obtain transferrable skills in helping dental practices build and communicate their brand
- Acquire skills and knowledge that increase your value as a dental practice employee
- Receive a resume-building certificate of completion, giving you a competitive edge in the job market

On successful completion of this course, you should be able to:
 Clarify your brand
 Identify ways to differentiate your practice from those of your competitors.
 Create or re-assess practice mission and vision
 Create an effective practice tagline
 Ingrain your brand into your organizational culture
 Maintain brand consistency
 Train your staff to act in ways that reinforce your brand