Recruiting new patients is crucial to the business health of your dental practice. In this course, you’ll learn strategies for developing marketing messaging for internal marketing within your practice and external marketing outside of your practice. Discover ways to create an effective online identity and craft messages that make your practice more appealing to prospective patients. This course also covers ways to build trust, convey your expertise, and promote action on prospective patients.

Benefits to your organization:
- Improve practice ability to recruit new patients through online messaging
- Create a positive online identity
- Convey messaging that is most likely to appeal to prospective patients

Who should enroll in this course:
- Practice managers
- Front desk staff or career changers who would like to become dental practice managers
- DSO administrators

Benefits to course participants:
- Obtain transferrable skills in creating marketing messages
- Acquire skills and knowledge that increase your value as a dental practice employee
- Receive a resume-building certificate of completion, giving you a competitive edge in the job market

On successful completion of this course, you should be able to:
 Create messaging that aligns with the six elements of persuasion.
 Develop clear, concise, relevant messaging that conveys benefits or value
 Select images that align with your messaging
 Include a call to action in your messaging